Since the app we are starting our venture off with is summer oriented, we are really, really starting to get frustrated and are chomping at the bit.

We signed up under Keston’s business, Fauxmachine LLC in order to expedite things – Stone Gears LLC was not yet decided on as a name at the time. Figuring switching out the name later wouldn’t be that big of a deal, we went ahead in order to be able to dev and distribute betas. That was a big mistake. We waited for weeks for Apple Legal make the switch.

Finally the Developer Help line people suggested just applying from scratch under the new LLC. Now we are into 2.5 weeks with that process.

What GIVES Apple Legal? You are going to kill our business before it even starts. Then we have to wait for the app to get approved too. Sheesh.

Lessons:

1. Have seasonal based products in the bag and ready to rumble at least a season before
2. Don’t EVER plan on switching anything in your developer enrollment at Apple. EVER.